Corporate Marketing Now Means Photo + Storytelling Content โ€” The Rise of Branded Narratives for Blogs and Social Media

Since last year, corporate marketers have found themselves facing a growing challenge. The effectiveness of marketing across nearly every channel has begun to decline. Not only has social media engagement dropped, but even paid advertising has seen a sharp decrease…

๋ธ”๋กœ๊ทธ ์ฝ˜ํ…์ธ  ๊ธฐ์—…ํ™๋ณด๋ฅผ ์œ„ํ•œ ์‚ฌ์ง„์ดฌ์˜ – ํ•„๋ฆ„์‚ฌ์ง„ vs ๋””์ง€ํ„ธ

๋ธ”๋กœ๊ทธ ์ฝ˜ํ…์ธ  ๊ธฐ์—…ํ™๋ณด๋ฅผ ์œ„ํ•œ ์‚ฌ์ง„์ดฌ์˜ - ํ•„๋ฆ„์‚ฌ์ง„ vs ๋””์ง€ํ„ธ
๋ฒš๊ฝƒ ํ”ผ๋Š” ๊ณ„์ ˆ ์ผ๋…„ ์ค‘ ๊ฐ€์žฅ ๊ฐ์„ฑ์ ์ธ ์‚ฌ์ง„์„ ์ฐ์„ ์ˆ˜ ์žˆ๋Š” ์ ˆํ˜ธ์˜ ๊ธฐํšŒ๋ฅผ ์ด์šฉํ•ด ๊ฐ์„ฑ์ ์ธ ํ™๋ณด ์ฝ˜ํ…์ธ ๋ฅผ ๋งŒ๋“ค์–ด ๋ณด์ž!