If you run your corporate blog for Korean market, your first priority would be how to achieve NAVER SEO(Search Engine Optimization) before doing anything else. You might assume the rules must be similar to Google SEO, but now you know better. It’s quite different.
(See details of NAVER SEO at this link : https://thelife.marketing/2018/01/25/naver-seo-company-web-vs-blog/ )
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So you might have decided to work with a local company who could provide NAVER SEO service. But once you receive NAVER SEO, so your postings are visible in NAVER portal, you start having the next question.
How can I differentiate myself from other bloggers (both corporate and personal)?
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The answer is very simple. You need to make a strong impression or make your audience curious. In Korea, when your prospects search on keyword in NAVER, the first thing they browse is the photos in the blog posting area.
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My customers in Korea found me through NAVER search, they look through search results, then start clicking the one with most interesting (or fancy) image, which is usually me.
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Then they navigate through my posting, and scan images first then if the images are interesting, they start reading the content. Beautiful images always work but images with curious objects or simply interesting images work even better. In this sense, film photography is very attractive for bloggers.
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With film photography, by simply changing types of a film, you can produce adequate emotional effects that match your marketing goal. As an example, if you want to appear your content as warm, you could use warm feeling film such as Kodak Portra film. If you want to appear yourself as cool, then use Fuji Slide film (Provia) which makes you look very cool and fancy.
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If color components are distracting, you could use black and white film. There are variety of choices to produce marketing effects that you desire with film photography.
Most importantly, if you use these film images in your SNS such as Instagram, people react more than just a beautiful digital image.
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As an example, one of my customers who is a head lawyer at a mid to big size law firm prefers a film photography better than a digital one. He doesn’t even know that photos he choice are film based. It produced good emotional effects (warm heart but professional looking image) just from photos, so his clients contact him with a hope that he could listen to their issues better than other lawyer.
Check out this link for your reference. (https://blog.naver.com/lawjk3877/221221300029)
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If you are curious about what film photos for your blog will bring to your marketing results, simply try it and ask your existing customers how they feel about it. You will know!
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Contact : allan.kims@me.com / The Life (Allan Kim, President)